Vallnord Pal Arinsal - 
Paradise 365

After a difficult year, the only thing our body and mind are asking us to do is to break away from all the difficulties we have experienced. With the awareness of all that we have learned, we want to go out and have a good time and recover from the experiences that unique environments offer us.

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When we stop to think about it, all the good memories take us to the same paradise. A place where everything is possible 365 days of the year and, above all, in winter. A place where happiness and dreams are constant. A place where we can climb, enjoy, float and even fly again.

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We know that paradise exists and it has a name, Vallnord Pal Arinsal. 

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The Vallnord Pal Arinsal ski resort is open all year round. Ten months of activities divided into two large blocks, winter and summer, and two months of maintenance and pivoting between the blocks. This premise has served as the basis for the definition of the claim.

 

 

THE CAMPAIGN

 

Winter strategic branding campaign for Vallnord Pal Arinsal.

For the creation of the campaign, we created an on&offline strategy. 

We based the campaign on the creation of casual profiles as unconventional families, breaking stereotypes and borders.

 

Appearance in media such as television, radio, press, street, social networks, and display campaigns.

 

Territory: Spain, Andorra, and France.