The dream of one.
An adventure for all.

When we think of the perfect vacation, the perfect getaway, the perfect weekend, each of us thinks of something different.
It's as inevitable as it is healthy. The problem is that it makes family vacations more enjoyable for some members than for others.
Unless there's a perfect place where everyone finds what they dream of in a holiday. Does such a place exist?
Of course.  
It's called Park Piolets MountainHotel & Spa. 

 

THE CAMPAIGN

 

Strategic summer branding campaign for Park Piolets MountainHotel & Spa.
We developed an ON/OFF strategy to make the most out of the idea.

We based the campaign on 3 different targets.

- The father
- The mother
- The children live on TV, Radio, Press, OOH, Social Networks, and Google Ads + Facebook ads.
In Spain, Andorra, and France.

 

THE RESULTS

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High impact with an outstanding economic return of more than 750.000€.