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MS SPORT

Ms Sport is a customizable sportswear brand. At XELMY we work on branding, brand positioning, design, strategy and the launch of the campaign under the slogan "beat the path".

Beat the path is the reflection of a lifestyle, sport. It is a call to break with the established and choose to live the life that each one wants. Beat the path is the law of tirelessly pursuing everything that you set out to do.

Sport is our philosophy of life. We train, compete and work. We enjoy every day, every second, doing what we like the most. We laugh and cry without being ashamed. The roads are to be traveled if you want it yourself, the objectives are to try to achieve them and mistakes are to be learned from them. Life is to be lived to the fullest, each in his own way, each as he wishes.

Welcome to the law of tirelessly pursuing whatever you set your mind to.

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