La Padrina Remei
FEDA

The godmothers (padrines in Andorra) know what they are talking about. Because life has given them experience and this experience gives them the ability to educate and correct. To tell us, always in the ''grandmother'' style, that we are doing things wrong and that we could do them better. And they succeed.

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The yaya concept goes much further than a grandmother or a big person. The ''grandmother'' is part of our lives. Our grandmother speaks to us of home, of family, of everything that is related to that vital space in which we develop and in which, it is clear, we consume energy.

 

For this reason, we have created the Remei Godmother. A space to educate with respect and love. A safe character to give information and change habits and attitudes in a respectful, maintained and kind way. Because Godmother Remei is the solution to all our problems.

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And that's why she will live great adventures fighting against the Evil Malbarat.
And everyone will be able to follow and share them. As much as we follow and respect the advice that each of our yayas gives us, run our homes and educate us constantly.

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The campaign consists of 10 animation capsules with our protagonist fighting against the "Evil Malvarat". A local campaign in Andorra offline and online with distribution in street, press, radio, SEM campaign, TV, and cinema.