#StayAtHomeSafe

 

A campaign hidden from the view of some, to end with a problem hidden from view of all.

 

PROBLEM

 

The mandatory confinement that arose as a result of Covid19, led millions of abused women to have to be locked up 24 hours a day. up to date with his abuser. And for worse, 99% of them could ask us for help because they were extremely controlled and / or scared.

 

SOLUTION

 

We knew the only hope was to reach the victims, without anyone else noticing that we were reaching the victims. That is why we created a 100% digital campaign with messages disguised as advice and recommendations about COVID19 on networks and portals frequented by women. Messages that combined and with the appropriate context, reached only the victims and explained that with our voice recognition system they could ask for help without anyone knowing that they were asking for help.