When the Covid-19 crisis started, our research team realized it was forcing millions of women to be locked up with their worst enemy.
We knew that our exclusive technology could help them.
But the question was:
how can we reach millions of women that are too scared to ask for help?
By reaching them without anyone else knowing we were reaching them.
That’s why we created a 100% fully-targeted digital campaign with messages camouflaged as Covid-19 tips, but when combined and in the right context, got a completely different meaning, reaching the victims only and telling them that our voice recognition software would let them ask for help, without anybody else noticing they were actually asking for help.
This way we not only managed to get to (and help!) hundreds of thousands of domestic abuse victims, but we also did it when nobody else thought it could be done, even their abusers!