#FirstFlightFaroes

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The Faroe Islands are one of the most beautiful and unexplored travel destinations in Europe, so when Atlantic Airways, the country’s official airline, turned 30 years old, we wanted to celebrate their first direct flight of the season between Barcelona and Vágar.

Our goal was to promote these convenient, direct flights, but to also promote the Faroe Islands as a travel destination as they still seem to be a bit of a mystery in the Spanish market.

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So, we decided to get to know the Faroe Islands for ourselves and brought 10 Spanish travel and lifestyle influencers along for a trip of a lifetime.

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With help from the influencers, we launched a social giveaway that coincided with the trip, awarding one lucky winner a full week holiday for two to the Faroe Islands. The giveaway post received 2734 comments.

For over 12 months prior to the 2018 summer season, our constant communication efforts for Atlantic Airways ’Spanish social media resulted in a 100% increase in sales, with an additional increase of 20% after the trip.

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Reason for the trip: Promote direct flights in high season between Barcelona and Faroe Islands
How: Use travel photographers and lifestyle influencer to spread the word about this destination