GALA AT HOME
The Gala chain is one of the most important in Andorra. Its large number of stores and products offer the best service to visitors and residents.
Following COVID-19, Gala launched its online store and they needed a campaign to accompany and enhance the launch.
XELMY Agency started from the idea that:
"Gala is part of Andorra and its people. Gala is in every house, in every look, and in every smile.
Gala is very close, always. But now it will be closer than ever.
Now Gala will be at every house in Andorra. "
Under this concept "GALA EN CASA" the online and offline campaign was carried out, consisting of a spot, different banners, content for social networks, magazine ads, and IPOs.